With upwards of 94 million iPhones in use during the first quarter of 2015, ita��s safe to say that lots and lots of people are using the Apple Maps app while out and about. In fact, if youa��ve ever asked Siri how to get to the nearest coffeeshop, to a specific address or, feeling hopelessly lost, how to get home, youa��ve likely used Apple Maps yourself. (In 2012, Apple switched its default map program from Google Maps to Apple Maps.)
It was recently discovered and reported on SearchEngineLand that Foursquare is now playing a part in supplying Apple Maps with information, as evidenced as its appearance on Apple Mapsa��s acknowledgement and copyrights page. This means that when you ask Siri to give you directions to the best place to get a slice of pizza, she will no longer refer solely on the reviews and information on TripAdvisor or Booking.com, but will also take Foursquarea��s information into consideration.
So, what does this mean for you? Your business might already have a listing on Foursquare; if it does, it might also have a star rating and some reviews. By claiming the listing as your own, you can add photos, list your hours of operation, add links to your website, and so on. You can also pay Foursquare to promote your listing, which can boost your overall visibility.
Some other ideas for promoting your Foursquare account are:
Asking your customers to leave you a review. Ask your happy customers to rate your business on Foursquare and, if they want to, to leave a review. The higher your star rating, the more likely iPhone and Apple Maps users will want to check you out when theya��re looking for the services that you provide. You can add an incentive, too; offer customers 10% off their next order or purchase if they leave you a review.
Using your Foursquare reviews in ads or testimonials. If youa��re placing ads, link a good testimonial to your Foursquare site. This will allow potential buyers to see all of your ratings.
Link your Foursquare account to your social media accounts and website. While your typical Siri-user might be driving or in a rush, others using Apple Maps and Foursquare will be looking for more information. Include your contact information, including your social media links, in your Foursquare listing to get more hits (and, hopefully, sales). It should go without saying that your social media accounts should be updated regularly if youa��re going to promote them.
With this recent partnership between Foursquare and Apple Maps, you now have a greater opportunity to reach new customers and clients who use these apps. Since the relationship between these two services seems to be somewhat new, it will take some time to see what impact it will have. Making sure that your listings are updated on all platforms is a wise move, no matter what the overall effect from this change turns out to be.
Creative Commons image courtesy of Nan Palmero.