Digital Marketing New Year’s Resolutions
Happy New Year! Now that 2017 is here, you might be ready to roll up your sleeves and really get serious about your digital marketing. Or maybe you have been serious all along, but you just need to boost your appeal to your audience and convert more interest into actual sales. Whatever the case may… Read More
Boost Your Holiday Sales With Digital Marketing
With a week ’til Christmas and the first night of Hanukkah, then another week until New Year’s Day, you might be looking for quick ways to boost your holiday sales. If you haven’t been keeping up with your marketing strategy to this point, there aren’t any quick fixes that will bring in a big profit… Read More
Not Your Mama’s SEO: What’s Changed in Search Engine Optimization
If you’ve been marketing your business online for a decade or more, your understanding of what makes good search engine optimization strategies might be less than up-to-date. Part of keeping your SEO where it should be is keeping up with the latest trends. Here are a few tips and hints that can get you out… Read More
Small Business SEO and Marketing Podcasts to Listen To
Do you listen to podcasts? According to Convince & Convert, over 1/5 of the population does. If you’re one of them, you probably have your favorite podcasters; if you’re not, you might be missing out on a great way to learn about a wide variety of topics. You can listen to podcasts while jogging, driving… Read More
Google’s Possum Update: Will This Affect Your Local SEO?
Yet another Google update has become active! You might or might not have seen any impacts from Penguin, Panda or Pigeon, but this one might be more likely to make a difference when it comes to local SEO. Possum rolled out on September 1, but things are still changing, so if you see a difference… Read More
“Mobilegeddon” Part 2: Facebook Edition
Last year, there was a lot of chatter about Mobilegeddon, which was a Google algorithm change that strongly encouraged companies to make sure their websites were mobile-friendly. With a sizable percentage of Internet users surfing the ‘Net from their smartphones and other mobile devices, it makes sense not only from an SEO perspective, but also… Read More
Local SEO: Tips That Work
If you are involved in creating the SEO content for your website or blog, you know that local SEO can be the way to go for many companies. Specifying your location helps potential consumers know that you are (or are not) in their area, and it also helps you rank higher on Google search lists,… Read More
Video Marketing: How Can You Use It in Your Business?
You’ve probably heard that video marketing is the next big thing for businesses, and maybe you’re wondering whether it would be a good strategy for you. What would you make your videos about? Since video appeals to so many people, there are definitely ways for you to take advantage of the craze and develop a… Read More
Tips for Improving SEO on Your Site With Content and Links
Whether you are new to learning about search engine optimization, or SEO, or you’ve been at this for a while, you probably wish there were a few silver bullets that would all but guarantee success. Well, there aren’t… but there are some content- and link-based strategies to try if your SEO strategy seems to be… Read More
Common SEO Mistakes: Are You Making Any of These Faux Pas?
Search engine optimization can seem like a bit of a mystery, and you’ve probably read a lot of advice, some of which might be conflicting. It’s hard to know exactly what Google and the other major search engines want, because while they’ve given some clues, no one knows the exact algorithms used in ranking pages.… Read More