Boost Your Holiday Sales With Digital Marketing

Creative Commons image by  Bert Kaufmann

Creative Commons image by
Bert Kaufmann

With a week ’til Christmas and the first night of Hanukkah, then another week until New Year’s Day, you might be looking for quick ways to boost your holiday sales. If you haven’t been keeping up with your marketing strategy to this point, there aren’t any quick fixes that will bring in a big profit before the ball drops in Times Square. However, if you already have a social media presence, an email list, or a website or blog, here are some ways you might be able to drum up a bit of business in the next week or two.

Send Out a Message of Thanks

While Thanksgiving is already passed, you can continue the message of gratitude by sending out an email to your customers thanking them for their loyalty. This gives people a warm, fuzzy feeling, and it also reminds them that you are here, providing a service or product. A non-salesy email is a nice change of pace, particularly this time of year, and your customers will have you in the forefront of their minds if it turns out they need what you offer.

Donate a Portion of Your Profit

Make it known that from today until (you can choose an ending date), a percentage of your profits from a certain service or product (or a portion of all sales) will be donated to the cause of your choice. This time of year, people are trying to be philanthropic; help them along by letting them know that 10 percent of the sale is going to an animal rescue, the Salvation Army, a nursing home in town, or some other organization. Advertise this on your social media pages.

Host a Giveaway

This can be just about anything from choosing a random commenter on your blog to receive a product, to having an elaborate series of giveaways and deals centered around the 12 days of Christmas or the 8 nights of Hanukkah. People love free stuff, and during the holidays is a great time to get people interacting with your social media pages, YouTube channel or blog.A� As a side benefit, you can do some networking by asking your viewers, readers or fans to visit other business pages or channels to leaveA� a comment. This is a great way to get some reciprocation without having to invest a lot of time, energy, or money into supporting another entrepreneur.

Send Out Holiday Cards… By Snail Mail

This one is not about digital marketing at all. If you’ve been collecting addresses, send out holiday greetings via the good old United States Postal Service. Cards are more appreciated than emails this time of year, and they’re much more likely to be noticed. Go ahead and include a coupon, too.

Put Out a Webinar the Last Week of December

Many people are off from work or have a decreased workload during the week between Christmas and New Year’s Day. Take advantage of this by preparing a webinar, longer video, a podcast, or some other educational media. While people might have less money to spend immediately following the major holidays, getting them engaged while they’re relaxed and happy can pay off in the year to come.

If you have questions about digital marketing and advertising, please contact Most Optimal. We wish you a happy holiday season and the best possible start for 2017!