Call Tracking vs. SEO: What Is the Answer?

call tracking or SEO?

Creative Commons image by Abie Sudiono

As a business-owner, you might have heard conflicting advice about call tracking and SEO. Your call tracking company might say that the practice does not impact SEO at all. On the other hand, your local marketer recommends against the practice, saying that it always negatively impacts search results. Who are you to believe? And what can you do as a happy middle ground? Here are some tips on this controversial — and confusing — topic.

What Is Call Tracking?

Not sure what call tracking is? Simply put, ita��s a way of tracking which ads (or other sources) are responsible for generating the phone calls that users make to your company. It can help you determine which strategies are most effective in bringing in leads. In addition, call tracking will show you where, geographically speaking, callers are from, which can help you concentrate on the most effective local marketing practices. Youa��ll see how many unique callers youa��re getting, and you can even determine which times of the day are most profitable.

How Does Call Tracking Impact SEO?

The way call tracking works is that it displays a different telephone number on the tracking end, depending on where the call is originating from. Since Google wants your NAP (name, address and phone number) to match on all directories, having different numbers on various platforms can confuse the bots. This can push you down on the local search page.

If done correctly, however, using technology to your advantage, you wona��t have to worry about call tracking negatively affecting your search engine rankings.

What Is Dynamic Number Insertion?

By using JavaScript, you can actually have your consistent number (the one displayed on all of your directory listings, as well as on your website) shown on every web page and in all search results, while having users actually ring in on another line. This script will allow you to implement call tracking and enjoy all of its benefits without anyone (including Google bots) knowing that a different incoming phone number is actually being used. While it sounds complicated, your webmaster can set up the scripts needed. For more information, check out this guide to maintaining your local search integrity while practicing highly useful call tracking strategies.

If you have questions about how you can take advantage of call tracking technology without hurting your local SEO and Google rankings, please contact Most Optimal. We can script your site to allow for dynamic number insertion, as well as talk to you about other ways to boost your local marketing strategies for greater success. Get in touch with us today!