While there have been rumblings about this for a couple of months now, Google has made it official: The search engine gianta��s second mobile-friendly algorithm boost is live and in effect, as planned. Hopefully, your site is already mobile-friendly, but if ita��s not, ita��s not too late to reap the benefits of getting it up to par. As quickly as Google crawls over your page, your could see your rankings go up, so check out these tips on how to get your site as mobile-friendly as possible.
If reading through that list makes your eyes glaze over, all hope is not lost. Web developers are increasingly expert at making sites compatible with smartphones and tablets, so hiring someone for this type of work should be pretty simple. Here are some things to look for in a web developer to make sure that youa��re going to get what you want.
As with any website pro, ita��s essential to take a look at your potential web developera��s portfolio. The important thing here is to take a look at the mobile versions of the websites given. Does it load up quickly? Does it look evenly spaced and attractive? Do all of the links and the drop-down menu options work? If the sites look strange or function awkwardly in their mobile versions, keep on looking. While youa��re at it, call references; make sure that the final product that youa��re looking at was completed as agreed by the developer in question. Ita��s no use to look at the mobile pages and use them to qualify a developer if the client ended up having to do some of the back-end work themselves.
Be very clear in what you are looking for. Let the developer know who your target customer is and share your insights on how that customer uses your site. Your first priority for most mobile-friendly sites is speed; if the page takes too long to load up (and a�?too longa�? can mean more than a couple of seconds), your potential client might click away impatiently. Speed is of the essence in todaya��s world of instant gratification.
This is not the first and most likely will not be the last algorithm boost revolving around mobile-friendliness, so if therea��s a good chance that your web developer will still be around for a few years, that will make future updates that much easier. No one can tell the future, so look for a developer who is serious about his or her work and who isna��t just doing it on the side, if possible. Otherwise, you might be looking for a new developer in a yeara��s time, or whenever the next update comes out, and ita��s much easier to simply hire the same person again.
If you have a mobile-friendly site, this new update should not affect you. If you arena��t sure if your site is up to par, type your URL into Googlea��s Mobile-Friendly Test page and see how it does. Either follow the suggestions or hire someone else to do it, using the above advice to find the right developer. Whether you invest your money or your time, it will be well worth it with a higher ranking and, hopefully, a bigger bottom line for your business.