Local SEO for Small BusinessMost Optimal is a local SEO agency that loves to work with other local, North Carolina businesses. We understand the benefits of promoting local entrepreneurs and fostering community. We also realize how important it is for small business owners to see a real ROI on their marketing dollars.

Investing in local SEO is the most cost effective method to increase your visibility to customers searching for your product, service, or brand.

What is Local SEO?

Local SEO, or local search engine optimization, is a highly effective form of search engine marketing that places your website, social media profiles, and reviews in front of local customers at exactly the time that they are searching for your product or service. In short, local SEO targets customers searching Google, Bing, or Yahoo with local intent.

Did you know that local influence impacts not only maps results but also Google organic results?

Why is Local SEO Important to Your Business?

Searches with local intent happen everywhere. That is why it is important that your business is visible in the search engine results no matter what device your customers may be using. In today’s search environment, local = mobile so ranking on mobile searches and map searches is critical to reaching new local customers.

Did you know that, since Google’s Mobile-geddon update, sites that do not pass Google’s mobile friendly check may be penalized in mobile searches?

What Factors Influence Local SEO?

Prior to Google’s Penguin and Panda updates, local businesses could rank really well just by building a lot of cheap, spammy links and going crazy with keywords on their web pages. These days, Google is a lot more sophisticated and those sort of tactics will land you in the penalty box. Instead of spammy signals, Google now looks for more trustworthy signals. Here are a few of the most important factors that influence local rankings:

Did you know that 78% of local mobile searches result in an offline purchase?

Google Business

This is your main page on Google. You may have created one yourself or Google may have created if for you. Either way, make sure it is verified and accurate.

Local Citations

In addition to Google, their are hundreds of other trustworthy sites that feature local businesses. These include sites such as Yelp, TripAdvisor, Opentable, Angie’s List, and more.

Name, Address, & Phone Number

Having consistent name, address, and phone (NAP) information across the web improves search engine rankings as well as rankings within local verticals (think Yelp or TripAdvisor). Tracking numbers, previous locations, or just incorrect information can send the wrong signals to search engines and lower local rankings.

Customer Reviews

The more positive ones the better. Google Business reviews are the most important for Google and Google Maps but Apple Maps, Yahoo, and Bing use Yelp reviews to rank local businesses.

Social Signals

Social media signals, such as likes and check-ins, send strong signals to search engines that your business is trustworthy.

Website Content

On-page content is still crucial to ranking for your target keywords. Add rich, quality content on a regular basis to keep Google happy and coming back often.

Is That It?

Not even close! These are just some of the factors that contribute to local search engine rankings. As an entrepreneur, you really do not have time to keep up with the ever-changing local search landscape and that’s OK. You don’t have to! Most Optimal has a managed local seo plan that will get your business on the first page of local search engine results.

Most Optimal serves clients all across the country but here are a few of the North Carolina cities we have had the pleasure of working in:

Chapel Hill
Holly Springs
Wake Forest