Make a�?Google My Businessa�? Work for You

Creative Commons image by Esther Vargas.

Creative Commons image by Esther Vargas.can mak

Google My Business is a free product that is essential for any business. With it, not only can you make your company more visible to those using Google, but you can also access all of your Google apps (Google+, Maps and search, for example) from one place. One thing to keep in mind is that GMB is not automatic: You have to claim your listing and keep it current. Another is that if you do not claim your business, you wona��t show up in local search listings. Here are some tips for making GMB work for you.

Make Sure Ita��s Accurate

If you have a type in the address or a misspelled (or mis-punctuated) version of your business name, it could highly impact how and when it shows up on local searches. Remember that on mobile searches, GPS is used to give the user the names and addresses of the nearest businesses in the chosen category; neglecting to put in the right street number or typing the address in as a�?Drivea�? when ita��s really a�?Avenuea�? is going to cause the listing to be frustratingly incorrect.

Also, double-check your business hours, whether you accept credit cards and other information shown. Therea��s nothing more annoying for a customer than to drive over and find out that you actually close early on Fridays in the summer, despite this information not being on the listing. If you have extended or shortened hours for holidays or other occasions, go in and change them within the listing, then dona��t forget to change them back once the occasion is over.

Add Details

When you choose your category, be specific. If you sell leather shoes, dona��t just choose Apparel, for example. Also, add photos; people are more likely to be interested in a company if they can see what the stock looks like and if they see a few friendly faces of employees. Find information more on wesbite online echtgeld casino. An image of the storefront or sign gives them something to look for as they drive down the street, too. If you have a restaurant, include a menu.

Combine GMB With Other Products

If youa��re trying to boost your visibility, youa��ll need to go beyond relying only on Google My Business. Combine it with an AdWords campaign; listings on Yelp, Bing and Yahoo; and ask customers for reviews on any and all platforms youa��re using. Make sure your social media accounts, directory listings and anywhere else your business appears online all have the same information: Be sure the phone number, email address, business name spelling and business hours match to avoid confusion. You dona��t want your customers seeing conflicting information and deciding to go elsewhere.

Making the most of free products that can boost your local visibility is something every business should be doing. Take some time to check the accuracy of all of your listings and to update your GMB details on a regular basis to keep coming up in local searches.