what is the most optimal 100?

We’re not big on keeping you in the dark when it comes to what it takes to move your site to the top of the local search results. That’s why we put together the top 100 tasks that have proven to put our customers at the top of the local pack.

Local and mobile search is always changing and so is the most optimal 100.

  1. Comprehensive SEO site audit
  2. Keyword research
  3. Optimize meta titles & descriptions
  4. Image alt & title text optimization
  5. Page title optimization
  6. Internal link evaluation
  7. Remove duplicate content
  8. Schema, Structured Markup
  9. WordPress SEO configuration
  10. Optimize site copy
  11. Proof site content
  12. Research and write blog post
  13. Improve site typography, readability
  14. Add social sharing buttons to site
  15. Add outbound links to authoritative industry related sites
  16. Guest blog posting
  17. Evaluate external links to site
  18. White-hat link building
  19. Technical Site audit
  20. Implement rel=canonical
  21. Robots.txt check
  22. Mobile-friendly check
  23. WordPress optimization
  24. Google Webmaster Tools setup
  25. Create Google Analytics Account
  26. Add event tracking to Google Analytics
  27. Configure Goal funnels in Google Analytics
  28. Redirect 404 pages
  29. Add XML Sitemap
  30. Add XML Video sitemap
  31. Conduct site speed test
  32. Minify CSS/HTML/JavaScript
  33. Local citation audit
  34. Build local citation building
  35. Remove duplicate Google Places/+ listings
  36. Clean up duplicate local citations
  37. Submit to Google Places for Business
  38. Submit to Bing Local
  39. Submit Google Maps correction
  40. Social media audit
  41. Top Tier social media account creation
  42. Develop social outreach calendar
  43. Submit twice weekly posts to social media accounts
  44. Engage with industry insiders or prospects via social
  45. Social profile optimization
  46. Paid keyword research
  47. PPC Competitor analysis
  48. Google Adwords search campaign creation
  49. Google Adwords display campaign setup
  50. Google Adwords hyper-local targeted campaign setup
  51. Google Adwords remarketing campaign setup
  52. Facebook remarketing campaign setup
  53. Facebook PPC campaign
  54. Facebook Like campaign
  55. LinkedIn PPC campaign
  56. Google Products feed
  57. Bing Ads campaign setup
  58. Adroll campaign setup
  59. Yelp advertising campaign setup
  60. Mobile ad campaign setup
  61. Text ad review
  62. Text ad copy writing
  63. Bid automation
  64. Negative keyword review
  65. Quality score optimization
  66. Setup brand ad campaign
  67. Conversion optimization
  68. A/B testing
  69. Shopping funnel analysis
  70. Optimization of Google Analytics goal tracking
  71. Product description edits
  72. UI/UX analysis
  73. Add live chat
  74. Add pop-up for email newsletter
  75. Set up Google Merchant Account
  76. Create Google Products feed
  77. Link Product feed to Google Analytics
  78. Optimize Google Feed
  79. Design promotional banner
  80. Design hero image for home page slider
  81. Email marketing integration (Mail Chimp, ConstantContact, Aweber, etc)
  82. Review marketing, transactional, and operational email processes
  83. Contact list curation
  84. Email template design
  85. Write captivating email copy
  86. Email campaign management
  87. Email A/B testing
  88. Link email metrics to Google Analytics
  89. Optimize email subject lines, calls to action
  90. Analyze & optimize email delivery times
  91. Graphic design
  92. Banner ad creation
  93. Logo design
  94. Logo refresh
  95. Custom photography
  96. Product photography
  97. Craft press release
  98. Press release submission
  99. Check social profiles for brand unity
  100. Develop brand collateral