what is the most optimal 100?
We’re not big on keeping you in the dark when it comes to what it takes to move your site to the top of the local search results. That’s why we put together the top 100 tasks that have proven to put our customers at the top of the local pack.
Local and mobile search is always changing and so is the most optimal 100.
- Comprehensive SEO site audit
- Keyword research
- Optimize meta titles & descriptions
- Image alt & title text optimization
- Page title optimization
- Internal link evaluation
- Remove duplicate content
- Schema, Structured Markup
- WordPress SEO configuration
- Optimize site copy
- Proof site content
- Research and write blog post
- Improve site typography, readability
- Add social sharing buttons to site
- Add outbound links to authoritative industry related sites
- Guest blog posting
- Evaluate external links to site
- White-hat link building
- Technical Site audit
- Implement rel=canonical
- Robots.txt check
- Mobile-friendly check
- WordPress optimization
- Google Webmaster Tools setup
- Create Google Analytics Account
- Add event tracking to Google Analytics
- Configure Goal funnels in Google Analytics
- Redirect 404 pages
- Add XML Sitemap
- Add XML Video sitemap
- Conduct site speed test
- Minify CSS/HTML/JavaScript
- Local citation audit
- Build local citation building
- Remove duplicate Google Places/+ listings
- Clean up duplicate local citations
- Submit to Google Places for Business
- Submit to Bing Local
- Submit Google Maps correction
- Social media audit
- Top Tier social media account creation
- Develop social outreach calendar
- Submit twice weekly posts to social media accounts
- Engage with industry insiders or prospects via social
- Social profile optimization
- Paid keyword research
- PPC Competitor analysis
- Google Adwords search campaign creation
- Google Adwords display campaign setup
- Google Adwords hyper-local targeted campaign setup
- Google Adwords remarketing campaign setup
- Facebook remarketing campaign setup
- Facebook PPC campaign
- Facebook Like campaign
- LinkedIn PPC campaign
- Google Products feed
- Bing Ads campaign setup
- Adroll campaign setup
- Yelp advertising campaign setup
- Mobile ad campaign setup
- Text ad review
- Text ad copy writing
- Bid automation
- Negative keyword review
- Quality score optimization
- Setup brand ad campaign
- Conversion optimization
- A/B testing
- Shopping funnel analysis
- Optimization of Google Analytics goal tracking
- Product description edits
- UI/UX analysis
- Add live chat
- Add pop-up for email newsletter
- Set up Google Merchant Account
- Create Google Products feed
- Link Product feed to Google Analytics
- Optimize Google Feed
- Design promotional banner
- Design hero image for home page slider
- Email marketing integration (Mail Chimp, ConstantContact, Aweber, etc)
- Review marketing, transactional, and operational email processes
- Contact list curation
- Email template design
- Write captivating email copy
- Email campaign management
- Email A/B testing
- Link email metrics to Google Analytics
- Optimize email subject lines, calls to action
- Analyze & optimize email delivery times
- Graphic design
- Banner ad creation
- Logo design
- Logo refresh
- Custom photography
- Product photography
- Craft press release
- Press release submission
- Check social profiles for brand unity
- Develop brand collateral