We Take Your Privacy Seriously

Here are the bullet points:

  • We only ask for personal information if we truly need it.
  • We don’t share personal information with other parties except when necessary to deliver services.
  • We don’t store personal information on our servers. Payment processing is handled through Stripe via encrypted SSL, email lists are handled through MailChimp.
  • We do use Google Analytics to track website behavior.
  • We do use remarketing to target ads to previous visitors of mostoptimal.com.

Website Visitors

Like most website operators, Most Optimal collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Most Optimal’s purpose in collecting non-personally identifying information is to better understand how Most Optimal’s visitors use its website. From time to time, Most Optimal may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Most Optimal also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on WordPress.com blogs. Most Optimal only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Most Optimal’s websites choose to interact with Most Optimal in ways that require Most Optimal to gather personally-identifying information. The amount and type of information that Most Optimal gathers depends on the nature of the interaction. For example, we ask visitors who sign up for our newsletter at mostoptimal.com to provide an email address. Those who engage in transactions with Most Optimal – by purchasing a monthly local search marketing plan, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Most Optimal collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Most Optimal. Most Optimal does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Most Optimal may collect statistics about the behavior of visitors to its websites. Most Optimal may display this information publicly or provide it to others. However, Most Optimal does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Most Optimal discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Most Optimal’s behalf or to provide services available at Most Optimal’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Most Optimal’s websites, you consent to the transfer of such information to them. Most Optimal will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Most Optimal discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Most Optimal believes in good faith that disclosure is reasonably necessary to protect the property or rights of Most Optimal, third parties or the public at large. If you are a registered user of an Most Optimal website and have supplied your email address, Most Optimal may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Most Optimal and our products. We primarily use our blog or social media channels to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Most Optimal takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Most Optimal uses cookies to help Most Optimal identify and track visitors, their usage of Most Optimal website, and their website access preferences. Most Optimal visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Most Optimal’s websites, with the drawback that certain features of Most Optimal’s websites may not function properly without the aid of cookies.

Google Analytics, Adwords

In addition to first-party cookies used by Most Optimal, cookies may also be used by Google Analytics and Google Adwords for the purpose of tracking site usage and serving interest based ads or retargeting ads on websites other than mostoptimal.com. If you would like to opt-out of this sort of advertising (and we totally understand why you would) visit the Network Advertising Initiative or just install the Ghostery extension on your browser.

Business Transfers

If Most Optimal, or substantially all of its assets, were acquired, or in the unlikely event that Most Optimal goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Most Optimal may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, Most Optimal may change its Privacy Policy from time to time, and in Most Optimal’s sole discretion. Most Optimal encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a mostoptimal.com account, you should also check your dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.