Tips for Improving SEO on Your Site With Content and Links

Creative Commons image by Adam Levine.

Creative Commons image by Adam Levine.

Whether you are new to learning about search engine optimization, or SEO, or you’ve been at this for a while, you probably wish there were a few silver bullets that would all but guarantee success. Well, there aren’t… but there are some content- and link-based strategies to try if your SEO strategy seems to be stagnating. An SEO company can help you with any or all of these tips, or you can try your hand at these on your own.

Boost your content.

Go through each of your pages and be sure that they all have at least 300 words of content. If they already do, comb through to make sure that your keywords are included somewhere on the page, preferably toward the top. Also, read it out loud to ensure it reads well. If necessary, hire a writer or an editor to make sure that your content is human-reader-friendly. If people are clicking away from your site in frustration because the content is not up to par, then the search engines will not look favorably upon your site. Make it reader-friendly with subheadings and plenty of white space, and be sure that what you are putting on the page is worth saying; it should be engaging and relevant to your business.

Add Internal Links

Within your content, you should have a couple of links going to other pages on your website. You should also have a navigation bar on your home page that will lead to various other pages. One good tip to keep in mind is that the higher up on a page a link is located, the more importance Google and other search engines will attribute to the page it leads to. If you are using a link to a secondary page on your homepage, try to get it in the first paragraph or two, if possible.

Build External Links

Link-building means getting other sites to link to your pages. This can be easier said than done, but there are a fewA� ways to accomplish this without resorting to black-hat methods. One is to ask site-owners who are not your competitors but who still use your keyword on their pages for links. For example, if you’re a landscaper, you might know of companies who will reference landscaping in your area even though they’re not landscapers themselves. Some examples might be real estate agents, nurseries, or companies who do siding or brickwork.

Use Outbound Links

Another way to use links is to link out to other sites. Every site you link to should have content or a product that you believe in. Another consideration is that each of these sites should be reputable. Linking to a random blog does not hold the same clout as linking to a reputable organization in your industry, and search engines are aware of this. As a side note, linking out can actually end up bringing you more external links, which will, in turn, help you score better on the SEO algorithms.

Search engine optimization can be a challenge, but if you have the time to comb through your site and work on your content and your links, you should see some improvement on your ranking. Most Optimal is also available to help you with your local visibility and search marketing. Don’t hesitate to contact us to learn more!