Creative Commons image by Michell Zappa.

Creative Commons image by Michell Zappa.

Happy New Year! Now that 2017 is here, you might be ready to roll up your sleeves and really get serious about your digital marketing. Or maybe you have been serious all along, but you just need to boost your appeal to your audience and convert more interest into actual sales. Whatever the case may be, this is the perfect time of year to make the changes you need to see some real differences in the way your business grows through the new year. Take a look at these new year’s resolutions to consider making when it comes to your digital marketing strategy.

Get Organized

One of your personal resolutions might be to get organized. But your laundry situation and the overwhelming piles of paperwork on your desk aren’t the only things that need to be whipped into shape this year! Consider your marketing strategy and figure out how you’re going to organize it. If you’re currently flying by the seat of your pants, it’s time to sit down, take inventory of what worked for you in 2016, expand on that, and throw out what wasn’t working.

It’s best to make a plan of how you’re going to spend your marketing dollars, how often you’re going to put up content, how you’re going to handle social media, and exactly how you’re going to convert leads into sales. This is a big job, and it’s not something you’re likely to figure out during one sit-down session. Schedule some time in the coming weeks to really think about all of this. If needed, schedule a consultation with a marketing expert who can help you see the forest through the trees and figure out what to focus on.

Beef Up Your Brand

Think about what message you’re sending out to the world with your branding. First, the little things: Is your logo and case consistent across every platform and on every site? Check your Google Business listings and various review sites to be sure that your business name, address and phone number are correct. Is your own name spelled correctly on sites that list ownership? Go through your website to make sure that each time your phone number is listed, it’s correct. Nothing screams “amateur” like having your address spelled wrong on your own website!

Once the basics are covered, think about how you are coming across to the world. Do you have a Facebook, Twitter, Instagram or YouTube account? You might not need all four; consider who your target audience is and figure out which platforms they’re most likely to be using. You can check out some stats at the Pew Research Center. If you don’t have the time to keep up with your social media, think about hiring someone to handle that for you. Many times, your social media accounts are the first impression you get to make, so make it a good one.

Create More (or Better) Content

Are you blogging? Think about your content and consider ways to make it better.A� If you aren’t sure where to start, here are some hints from Kissmetrics. If you aren’t putting up creative, unique, and engaging content regularly, consider finding someone who can do this for you. Remember that publishing content is not all you need to do. A good editorial calendar combined with a promotion plan is a must. Your social media platforms will be very helpful here!

Decide what your goals are for 2017 and think about what type of new year’s resolutions you should be making for your business. If you are floundering when it comes to digital marketing and content creation, don’t hesitate to contact Most Optimal for help!