Creative Commons image by Michell Zappa.

Creative Commons image by Michell Zappa.

Happy New Year! Now that 2017 is here, you might be ready to roll up your sleeves and really get serious about your digital marketing. Or maybe you have been serious all along, but you just need to boost your appeal to your audience and convert more interest into actual sales. Whatever the case may be, this is the perfect time of year to make the changes you need to see some real differences in the way your business grows through the new year. Take a look at these new year’s resolutions to consider making when it comes to your digital marketing strategy.

Get Organized

One of your personal resolutions might be to get organized. But your laundry situation and the overwhelming piles of paperwork on your desk aren’t the only things that need to be whipped into shape this year! Consider your marketing strategy and figure out how you’re going to organize it. If you’re currently flying by the seat of your pants, it’s time to sit down, take inventory of what worked for you in 2016, expand on that, and throw out what wasn’t working.

It’s best to make a plan of how you’re going to spend your marketing dollars, how often you’re going to put up content, how you’re going to handle social media, and exactly how you’re going to convert leads into sales. This is a big job, and it’s not something you’re likely to figure out during one sit-down session. Schedule some time in the coming weeks to really think about all of this. If needed, schedule a consultation with a marketing expert who can help you see the forest through the trees and figure out what to focus on.

Beef Up Your Brand

Think about what message you’re sending out to the world with your branding. First, the little things: Is your logo and case consistent across every platform and on every site? Check your Google Business listings and various review sites to be sure that your business name, address and phone number are correct. Is your own name spelled correctly on sites that list ownership? Go through your website to make sure that each time your phone number is listed, it’s correct. Nothing screams “amateur” like having your address spelled wrong on your own website!

Once the basics are covered, think about how you are coming across to the world. Do you have a Facebook, Twitter, Instagram or YouTube account? You might not need all four; consider who your target audience is and figure out which platforms they’re most likely to be using. You can check out some stats at the Pew Research Center. If you don’t have the time to keep up with your social media, think about hiring someone to handle that for you. Many times, your social media accounts are the first impression you get to make, so make it a good one.

Create More (or Better) Content

Are you blogging? Think about your content and consider ways to make it better.A� If you aren’t sure where to start, here are some hints from Kissmetrics. If you aren’t putting up creative, unique, and engaging content regularly, consider finding someone who can do this for you. Remember that publishing content is not all you need to do. A good editorial calendar combined with a promotion plan is a must. Your social media platforms will be very helpful here!

Decide what your goals are for 2017 and think about what type of new year’s resolutions you should be making for your business. If you are floundering when it comes to digital marketing and content creation, don’t hesitate to contact Most Optimal for help!

Creative Commons image by  Bert Kaufmann

Creative Commons image by
Bert Kaufmann

With a week ’til Christmas and the first night of Hanukkah, then another week until New Year’s Day, you might be looking for quick ways to boost your holiday sales. If you haven’t been keeping up with your marketing strategy to this point, there aren’t any quick fixes that will bring in a big profit before the ball drops in Times Square. However, if you already have a social media presence, an email list, or a website or blog, here are some ways you might be able to drum up a bit of business in the next week or two.

Send Out a Message of Thanks

While Thanksgiving is already passed, you can continue the message of gratitude by sending out an email to your customers thanking them for their loyalty. This gives people a warm, fuzzy feeling, and it also reminds them that you are here, providing a service or product. A non-salesy email is a nice change of pace, particularly this time of year, and your customers will have you in the forefront of their minds if it turns out they need what you offer.

Donate a Portion of Your Profit

Make it known that from today until (you can choose an ending date), a percentage of your profits from a certain service or product (or a portion of all sales) will be donated to the cause of your choice. This time of year, people are trying to be philanthropic; help them along by letting them know that 10 percent of the sale is going to an animal rescue, the Salvation Army, a nursing home in town, or some other organization. Advertise this on your social media pages.

Host a Giveaway

This can be just about anything from choosing a random commenter on your blog to receive a product, to having an elaborate series of giveaways and deals centered around the 12 days of Christmas or the 8 nights of Hanukkah. People love free stuff, and during the holidays is a great time to get people interacting with your social media pages, YouTube channel or blog.A� As a side benefit, you can do some networking by asking your viewers, readers or fans to visit other business pages or channels to leaveA� a comment. This is a great way to get some reciprocation without having to invest a lot of time, energy, or money into supporting another entrepreneur.

Send Out Holiday Cards… By Snail Mail

This one is not about digital marketing at all. If you’ve been collecting addresses, send out holiday greetings via the good old United States Postal Service. Cards are more appreciated than emails this time of year, and they’re much more likely to be noticed. Go ahead and include a coupon, too.

Put Out a Webinar the Last Week of December

Many people are off from work or have a decreased workload during the week between Christmas and New Year’s Day. Take advantage of this by preparing a webinar, longer video, a podcast, or some other educational media. While people might have less money to spend immediately following the major holidays, getting them engaged while they’re relaxed and happy can pay off in the year to come.

If you have questions about digital marketing and advertising, please contact Most Optimal. We wish you a happy holiday season and the best possible start for 2017!





Creative Commons image by Brian Moore.

If youa��ve been using Google to run Internet searches, youa��ve probably been accustomed to seeing paid ads, called sidebar ads, in the right-hand column of the search page. Over the past week, however, Google has changed the way the search pages look and function. The sidebar ads have been eliminated, and more paid ads have been added to the top and bottom of the page.

The result is two-fold; first, fewer paid ads are visible when a user first clicks on the page. This means that if you are using Adwords or another PPC campaign, your ads might not even be seen until the person searching scrolls down. Since there are also fewer total ads, this can have an effect, as well; competition is likely to become more fierce (and more expensive) in some industries. Secondly, organic search results that once appeared on the first page might now be pushed onto the second, because with the three new ad spaces at the bottom of the page, the number of organic results on each page has been reduced.

What Does the Elimination of Google Sidebar Ads Mean for You?

Well, that depends on what your current marketing strategy is. If youa��re currently relying a lot on Adwords, it might be time to diversify your approach. While no one is sure why Google made the change or exactly how it will affect users and advertisers, one thing is for sure: Your organic results are going to become even more important than before. Here are some things you might consider focusing more attention and energy on, strategically speaking:

Search Engine Optimization (SEO): Never before has SEO been more important. If your goal is to land on Googlea��s first page (as well it should be, since the majority of Google users rarely click off of the first page of results), youa��re going to need to make sure your site is optimized appropriately. This might mean going through your entire site and updating your meta tags, descriptions, images, header tags, and so on. It also might mean revamping your blog, putting in better or more relevant category tags and updating it more frequently. In short, the more you can make your site attractive to Google, the better you will fare with this change.

Email/SMS Marketing: Dona��t forget about other types of marketing that have nothing to do with Google or the other search engines. Sending out emails or texts can be another great way to bring in business. Dona��t just jump into sending out random messages, though; there are several considerations to keep in mind. You can also visit this site lady charm kostenlos spielen. You can find out more from this Kissmetric beginnera��s guide to email marketing.

Content Creation: Focusing your efforts on creating useful, engaging content (generally on your blog) is a great inbound marketing strategy. People will look forward to reading what you have to say before they need your services, so when the time comes for them to buy, youa��ll already be on their mind.

As with all of the other Google changes, Most Optimal is ready to roll with this one. Please contact us to find out how we can help your business succeed with the current algorithms and best practices when it comes to digital marketing.