Creative Commons image by  Silveira Neto

Creative Commons image by
Silveira Neto

Do you listen to podcasts? According to Convince & Convert, over 1/5 of the population does. If you’re one of them, you probably have your favorite podcasters; if you’re not, you might be missing out on a great way to learn about a wide variety of topics. You can listen to podcasts while jogging, driving or doing just about anything, so they’re really a convenient and simple way to be entertained or learn something (or, preferably, both!).

Learning the ins and outs of marketing and SEO takes lots of time, but if you listen to certain podcasts, you can cut down your learning curve. Here is a list of podcasts that might be just right for the small-business owner or entrepreneur who wants to learn how to market his or her website or business using digital marketing, SEO or other strategies. When you are trying to find a podcast that fits, personality is key; no matter how informative someone is, if you find their voice annoying or don’t like the way they approach topics, you’re not going to get much out of it. So if none of these work for you, don’t be afraid to keep trying to find a podcast that speaks to you personally and gives you the tips you need to succeed.

As Told by Nomads

As Told by Nomads is a great one for anyone who enjoys thinking out of the box a bit. The guests include a lot of innovators, particularly those who have traveled the world and made names for themselves in their new locations. Even if you aren’t planning on taking off for Fiji or even another state, some of the tips might give you some great inspiration as you look for novel ways to market yourself and your business.

The Fizzle Show

Have you been looking for information on how to grow your business, gain a bigger audience or otherwise improve your online business? If so, The Fizzle Show might be just the podcast you need. The hosts are entertaining and you’ll find yourself laughing as you learn how to maximize your marketing strategy to attract and pull in your target customers.

Edge of the Web

The Edge of the Web podcast tells you about all things digital marketing, from SEO strategies, to keeping your online reputation healthy, to the newest Google updates and how they might affect you and your business. They have a variety of guests with different levels and topics of expertise, so you’re very likely to learn something new from each episode.

SEO Dojo Radio

Are you ready to get serious about your SEO and content strategies? If so, SEO Dojo Radio is a podcast that you shouldn’t miss. You’ll be able to get the news when it comes to what’s going on with search engines, as well as hear the opinions of the experienced hosts and their speakers.

There are countless other podcasts out there that can help you market your business better. Take a look through your favorite Internet radio and podcast service to find shows that you’ll find helpful and interesting, and try to make time each week to listen to a show. Over time, your knowledge base will widen with just a little bit of effort on your part.


Creative Commons image by medithIT (Flickr)

Creative Commons image by medithIT (Flickr)

Youa��ve probably heard that content is king when it comes to SEO. In a way, the adage is correct: Google looks for well-organized, engaging content that human readers find interesting and worth reading, linking to, and passing on. What if you dona��t have the time or the budget to create such content, however? It turns out you dona��t need to worry: You can still market your business and optimize your site for search engines (and for humans) without writing (or hiring someone to write) content. Here are some tips on how to do it.

Make Your Site Useful or Entertaining

There are tools and features that you can add to your website that dona��t need much, if any, content. Consider some of the sites that you use regularly. Amazon.com, for example, does not depend on content to bring in business. Neither does Google, Hotwire, eBay or many other sites. Now, you might not have the next superstar site like these listed, but you can take your cue from them and figure out a way to make your site appealing to people. Consider creating a forum where people can discuss topics pertaining to your service or product line, for example.

Make Your Site High-Quality

Consider websites that youa��ve been on that are appealing, even if you dona��t read their content. Chances are great that theya��re not only intuitive and easy to use, but the have features such as a responsive menu, an easy way to contact the company (most likely with a a�?contact usa�? form), an easy way to access reviews, and a format that is easy to see when using a mobile device. If you dona��t know how to do these things, ita��s important to hire someone who does. While you will need to make room in your budget, having a high-quality, responsive site is even more important than having good content, so make this a first priority.

Make Your Site Shine From the Back End

One of the most important facets of search engine optimization is not even visible from the main page of the site. This is the back-end SEO that only you and the other site administrators (and search engine crawlers) see. They include a title that has been carefully chosen, relevant meta tags and descriptions, good (and properly formatted) images and professional interlinking and, where applicable and appropriate, backlinking. This is another job that you might need to hire out, but once ita��s done, ita��s done, aside from minor tweaks, most of the time.

If you dona��t want to or cana��t add excellent content to your site, all hope is not lost when it comes to search engine optimization. While you might need to have a web developer or SEO specialist help you with your website, you wona��t have to worry about keeping content updated if you find another way to boost your rankings without writing articles or keeping up with a blog. Of course, these methods are also excellent in addition to having great content; ita��s not necessarily an either/or choice. Most Optimal can help you market your business, with or without content included, so contact us with any questions you may have.


Creative Commons image by Brian Moore.

If youa��ve been using Google to run Internet searches, youa��ve probably been accustomed to seeing paid ads, called sidebar ads, in the right-hand column of the search page. Over the past week, however, Google has changed the way the search pages look and function. The sidebar ads have been eliminated, and more paid ads have been added to the top and bottom of the page.

The result is two-fold; first, fewer paid ads are visible when a user first clicks on the page. This means that if you are using Adwords or another PPC campaign, your ads might not even be seen until the person searching scrolls down. Since there are also fewer total ads, this can have an effect, as well; competition is likely to become more fierce (and more expensive) in some industries. Secondly, organic search results that once appeared on the first page might now be pushed onto the second, because with the three new ad spaces at the bottom of the page, the number of organic results on each page has been reduced.

What Does the Elimination of Google Sidebar Ads Mean for You?

Well, that depends on what your current marketing strategy is. If youa��re currently relying a lot on Adwords, it might be time to diversify your approach. While no one is sure why Google made the change or exactly how it will affect users and advertisers, one thing is for sure: Your organic results are going to become even more important than before. Here are some things you might consider focusing more attention and energy on, strategically speaking:

Search Engine Optimization (SEO): Never before has SEO been more important. If your goal is to land on Googlea��s first page (as well it should be, since the majority of Google users rarely click off of the first page of results), youa��re going to need to make sure your site is optimized appropriately. This might mean going through your entire site and updating your meta tags, descriptions, images, header tags, and so on. It also might mean revamping your blog, putting in better or more relevant category tags and updating it more frequently. In short, the more you can make your site attractive to Google, the better you will fare with this change.

Email/SMS Marketing: Dona��t forget about other types of marketing that have nothing to do with Google or the other search engines. Sending out emails or texts can be another great way to bring in business. Dona��t just jump into sending out random messages, though; there are several considerations to keep in mind. You can also visit this site lady charm kostenlos spielen. You can find out more from this Kissmetric beginnera��s guide to email marketing.

Content Creation: Focusing your efforts on creating useful, engaging content (generally on your blog) is a great inbound marketing strategy. People will look forward to reading what you have to say before they need your services, so when the time comes for them to buy, youa��ll already be on their mind.

As with all of the other Google changes, Most Optimal is ready to roll with this one. Please contact us to find out how we can help your business succeed with the current algorithms and best practices when it comes to digital marketing.