Creative Commons image by AJ Cann

Creative Commons image by AJ Cann

Last year, there was a lot of chatter about Mobilegeddon, which was a Google algorithm change that strongly encouraged companies to make sure their websites were mobile-friendly. With a sizable percentage of Internet users surfing the ‘Net from their smartphones and other mobile devices, it makes sense not only from an SEO perspective, but also from the perspective of your customers, to make sure your site loads up quickly and properly on mobile devices. About half of small businesses were affected, and many of them, maybe yours included, made the changes necessary to bring their sites up to par as far as Google was concerned.

Maybe you don’t get the bulk of your hits through Google search, though. If this is the case, you might not have complied. After all, if you’re getting most of your clientele from social media platforms like Facebook, it might not have seemed necessary, at the time, to make sure your site was mobile-friendly.

Well, now that’s changed.

The social media giant is now focusing more on whether advertising sites are mobile-friendly. They understand that if a user clicks on an ad via their smartphone and the site does not load up within a few seconds, they’re likely to click away in frustration. In an effort to minimize Facebook users closing their apps prematurely, Facebook is beginning to show ads of non-mobile-friendly sites less frequently. If your business is one that attracts attention through Facebook ads, this can be quite detrimental.

So, if you haven’t updated to a mobile-friendly version of your site, here are some steps you can take to be sure that your Facebook ads are still being shown as much as they have been in recent months:

  • Use Facebook Pages. Pages are a way for businesses to showcase their products and services right on the Facebook platform. This eliminates the chances that your non-optimized website will affect your advertising strategy; just switch your links to go to your Page rather than your website. If you have no time, desire or ability to update your website, this might be the way to go.
  • Use Facebook Canvas. Canvas is an ad format that brings your photos or video to life right on the Facebook app. It’s faster than most websites and it gives your customers the information they need.
  • Make your site more mobile-friendly. If you want your ads to redirect to your site, you need to make sure that your site is optimized for people using their smart devices. Some ways you can do this include minimizing landing page directs, eliminating unnecessary plug-ins, compressing files, and switching to multi-region hosting. A web developer can help you get your site to where it should be in terms of mobile-friendliness.

Just as the businesses who depend heavily on Google search results survived Mobilegeddon in 2015, you will survive Facebook’s version. Use the services provided by the platform itself, and don’t be afraid to get a web developer involved to help you make sure your site is as mobile-friendly as possible.


Creative Commons image by Joel Bez.

Creative Commons image by Joel Bez.

While there have been rumblings about this for a couple of months now, Google has made it official: The search engine gianta��s second mobile-friendly algorithm boost is live and in effect, as planned. Hopefully, your site is already mobile-friendly, but if ita��s not, ita��s not too late to reap the benefits of getting it up to par. As quickly as Google crawls over your page, your could see your rankings go up, so check out these tips on how to get your site as mobile-friendly as possible.

If reading through that list makes your eyes glaze over, all hope is not lost. Web developers are increasingly expert at making sites compatible with smartphones and tablets, so hiring someone for this type of work should be pretty simple. Here are some things to look for in a web developer to make sure that youa��re going to get what you want.

Portfolio

As with any website pro, ita��s essential to take a look at your potential web developera��s portfolio. The important thing here is to take a look at the mobile versions of the websites given. Does it load up quickly? Does it look evenly spaced and attractive? Do all of the links and the drop-down menu options work? If the sites look strange or function awkwardly in their mobile versions, keep on looking. While youa��re at it, call references; make sure that the final product that youa��re looking at was completed as agreed by the developer in question. Ita��s no use to look at the mobile pages and use them to qualify a developer if the client ended up having to do some of the back-end work themselves.

Understanding

Be very clear in what you are looking for. Let the developer know who your target customer is and share your insights on how that customer uses your site. Your first priority for most mobile-friendly sites is speed; if the page takes too long to load up (and a�?too longa�? can mean more than a couple of seconds), your potential client might click away impatiently. Speed is of the essence in todaya��s world of instant gratification.

Future

This is not the first and most likely will not be the last algorithm boost revolving around mobile-friendliness, so if therea��s a good chance that your web developer will still be around for a few years, that will make future updates that much easier. No one can tell the future, so look for a developer who is serious about his or her work and who isna��t just doing it on the side, if possible. Otherwise, you might be looking for a new developer in a yeara��s time, or whenever the next update comes out, and ita��s much easier to simply hire the same person again.

If you have a mobile-friendly site, this new update should not affect you. If you arena��t sure if your site is up to par, type your URL into Googlea��s Mobile-Friendly Test page and see how it does. Either follow the suggestions or hire someone else to do it, using the above advice to find the right developer. Whether you invest your money or your time, it will be well worth it with a higher ranking and, hopefully, a bigger bottom line for your business.