Creative Commons image by SEO Link

Creative Commons image by SEO Link

If you are involved in creating the SEO content for your website or blog, you know that local SEO can be the way to go for many companies. Specifying your location helps potential consumers know that you are (or are not) in their area, and it also helps you rank higher on Google search lists, because there’s less competition for “hairdressers in Cleveland” than there is for just “hairdressers.” When you create your content and ads, then, you’re going to want to think about using local SEO strategies. Here are a few hints and tips for those new to the idea.

Don’t Go Crazy Listing Town Names

If you are in, say, the Tampa area, you might consider which areas you service and come up with a very long list. Brandon, Lutz, Apollo Beach, Gibsonton, Seffner, Wesley Chapel, Land O Lakes, St. Petersburg, Largo, Clearwater… If you incorporated all of these towns into your copy, Google (and your readers) would suspect you of being spammy. Nobody wants to read a long list of towns that you service. While it’s fine to choose a couple, it’s often just as effective to state “Tampa Bay area,” or “Tampa, St Pete and Clearwater.” If someone in Lutz or Brandon wants to hire you, they’ll assume they’re included in with Tampa Bay — and if you don’t want to service homes in certain towns because they are too far outside of your radius, then you can deal with that when they call. Another option is to include a map on your site. Just avoid listing a bunch of cities, towns or zip codes in the content of your website.

Use Google My Business Appropriately

When putting your business into Google My Business for local search, you need to choose only the towns that you have a physical presence in. That’s it. Do not try to submit your listing to a variety of towns, as it’s not going to do you any good. While we’re on the subject, choose just one or two categories, as well. You can find more information on using Google My Business to boost your local SEO in an article we put up a few months ago.

Don’t Neglect to Ask for Reviews

Having reviews on your Google page, as well as on other pages like Yelp and Facebook, will give your business a needed boost. Having reviews on Google, preferably positive reviews, of course, will give people something to click on. They want to see what other people think about your business! Get into the habit of asking your customers for reviews. Do whatever works: Add a link to your outgoing email, offer an incentive for leaving a review (you could do a drawing each month for a giveaway, and each review gets an entry), straight-up ask customers face-to-face to leave a review, and so on.

Do be aware that you might need to do damage control occasionally if people leave you poor reviews. Remember that you might have to do this even if you didn’t ask for reviews, and since you are asking, you can make a mental note to stay on top of what’s getting posted about your company.

 

Keep up with your competitors by using strategies designed to boost your local SEO for better visibility. If you have questions about how you can make SEO work for you, you can contact Most Optimal.

 

 


SEO links
Creative Commons image by Adam Levine.

Creative Commons image by Adam Levine.

Whether you are new to learning about search engine optimization, or SEO, or you’ve been at this for a while, you probably wish there were a few silver bullets that would all but guarantee success. Well, there aren’t… but there are some content- and link-based strategies to try if your SEO strategy seems to be stagnating. An SEO company can help you with any or all of these tips, or you can try your hand at these on your own.

Boost your content.

Go through each of your pages and be sure that they all have at least 300 words of content. If they already do, comb through to make sure that your keywords are included somewhere on the page, preferably toward the top. Also, read it out loud to ensure it reads well. If necessary, hire a writer or an editor to make sure that your content is human-reader-friendly. If people are clicking away from your site in frustration because the content is not up to par, then the search engines will not look favorably upon your site. Make it reader-friendly with subheadings and plenty of white space, and be sure that what you are putting on the page is worth saying; it should be engaging and relevant to your business.

Add Internal Links

Within your content, you should have a couple of links going to other pages on your website. You should also have a navigation bar on your home page that will lead to various other pages. One good tip to keep in mind is that the higher up on a page a link is located, the more importance Google and other search engines will attribute to the page it leads to. If you are using a link to a secondary page on your homepage, try to get it in the first paragraph or two, if possible.

Build External Links

Link-building means getting other sites to link to your pages. This can be easier said than done, but there are a fewA� ways to accomplish this without resorting to black-hat methods. One is to ask site-owners who are not your competitors but who still use your keyword on their pages for links. For example, if you’re a landscaper, you might know of companies who will reference landscaping in your area even though they’re not landscapers themselves. Some examples might be real estate agents, nurseries, or companies who do siding or brickwork.

Use Outbound Links

Another way to use links is to link out to other sites. Every site you link to should have content or a product that you believe in. Another consideration is that each of these sites should be reputable. Linking to a random blog does not hold the same clout as linking to a reputable organization in your industry, and search engines are aware of this. As a side note, linking out can actually end up bringing you more external links, which will, in turn, help you score better on the SEO algorithms.

Search engine optimization can be a challenge, but if you have the time to comb through your site and work on your content and your links, you should see some improvement on your ranking. Most Optimal is also available to help you with your local visibility and search marketing. Don’t hesitate to contact us to learn more!