Creative Commons image by Herman Yung

Creative Commons image by Herman Yung

Search engine optimization can seem like a bit of a mystery, and you’ve probably read a lot of advice, some of which might be conflicting. It’s hard to know exactly what Google and the other major search engines want, because while they’ve given some clues, no one knows the exact algorithms used in ranking pages. A good rule of thumb to keep in mind is that in general, if you’re writing for a human audience, SEO success will follow. Still, there are some mistakes that youA� might be making. Take a look at this list of common SEO mistakes and see if you are guilty of any of them.

 

Focusing on Quantity over Quality

 

You’ve probably heard that you should be updating your blog frequently with well-researched, compelling content. This is excellent advice, but the truth is, most people do not have the time or the funds to craft high-quality, unique content on a weekly (or daily!) basis. This can lead to shortcuts, such as cranking out a few non-unique posts each week about the same-old, same-old. Guess what? You’ve just made it so Google won’t be interested in your tired, overused information.

 

Instead, concentrate on quality. Put out new information, package it a different way, and use interesting and varied sentence structure. You might need to hire a pro to do this, but the good news is that if you put up just one or two posts per month, you’re doing fine, as long as they’re of a high quality.

 

Keyword Stuffing

 

This is something that should have been beaten out of most bloggers by now, but we still see it sometimes. Keyword-stuffing has gotten a bad rap, and for good reason: Human readers and search engines have caught on to the fact that putting keywords, especially long-tail keywords, into your content over and over again does not result in easy-to-read, interesting or compelling content. Also, Google can detect when you’re varying just a word or two within a long-tail keyword phrase. This means that “luxury properties in New Orleans, Louisiana,” and “luxury homes in New Orleans, Louisiana,” both count as the same keyword in terms of figuring out density.

 

Just write naturally. While you should include your keywords a couple of times within an article, there’s no reason to try to get it into every paragraph or every few sentences. In fact, it can hurt your ranking.

 

Not Building Links

 

You want other blogs and websites to link back to your site and posts, as this not only brings more visibility (and more readers) to your site, but also boosts your Google ranking. Just getting a few of your friends to link to you, however, or, worse, putting spammy links in other people’s blog posts (don’t do this!), is not the way to go. A qualified SEO company can help you develop the links that you need. Creating excellent content will help, too, as this will raise the number of natural links you get.

 

If you have found that you are making some of these SEO mistakes or you don’t know how to use SEO properly, Most Optimal can help. Contact us to find out more about how we can increase your local visibility and bring you more business.