Creative Commons image by  Silveira Neto

Creative Commons image by
Silveira Neto

Do you listen to podcasts? According to Convince & Convert, over 1/5 of the population does. If you’re one of them, you probably have your favorite podcasters; if you’re not, you might be missing out on a great way to learn about a wide variety of topics. You can listen to podcasts while jogging, driving or doing just about anything, so they’re really a convenient and simple way to be entertained or learn something (or, preferably, both!).

Learning the ins and outs of marketing and SEO takes lots of time, but if you listen to certain podcasts, you can cut down your learning curve. Here is a list of podcasts that might be just right for the small-business owner or entrepreneur who wants to learn how to market his or her website or business using digital marketing, SEO or other strategies. When you are trying to find a podcast that fits, personality is key; no matter how informative someone is, if you find their voice annoying or don’t like the way they approach topics, you’re not going to get much out of it. So if none of these work for you, don’t be afraid to keep trying to find a podcast that speaks to you personally and gives you the tips you need to succeed.

As Told by Nomads

As Told by Nomads is a great one for anyone who enjoys thinking out of the box a bit. The guests include a lot of innovators, particularly those who have traveled the world and made names for themselves in their new locations. Even if you aren’t planning on taking off for Fiji or even another state, some of the tips might give you some great inspiration as you look for novel ways to market yourself and your business.

The Fizzle Show

Have you been looking for information on how to grow your business, gain a bigger audience or otherwise improve your online business? If so, The Fizzle Show might be just the podcast you need. The hosts are entertaining and you’ll find yourself laughing as you learn how to maximize your marketing strategy to attract and pull in your target customers.

Edge of the Web

The Edge of the Web podcast tells you about all things digital marketing, from SEO strategies, to keeping your online reputation healthy, to the newest Google updates and how they might affect you and your business. They have a variety of guests with different levels and topics of expertise, so you’re very likely to learn something new from each episode.

SEO Dojo Radio

Are you ready to get serious about your SEO and content strategies? If so, SEO Dojo Radio is a podcast that you shouldn’t miss. You’ll be able to get the news when it comes to what’s going on with search engines, as well as hear the opinions of the experienced hosts and their speakers.

There are countless other podcasts out there that can help you market your business better. Take a look through your favorite Internet radio and podcast service to find shows that you’ll find helpful and interesting, and try to make time each week to listen to a show. Over time, your knowledge base will widen with just a little bit of effort on your part.

Creative Commons image by Esther Vargas.

Creative Commons image by Esther Vargas.can mak

Google My Business is a free product that is essential for any business. With it, not only can you make your company more visible to those using Google, but you can also access all of your Google apps (Google+, Maps and search, for example) from one place. One thing to keep in mind is that GMB is not automatic: You have to claim your listing and keep it current. Another is that if you do not claim your business, you wona��t show up in local search listings. Here are some tips for making GMB work for you.

Make Sure Ita��s Accurate

If you have a type in the address or a misspelled (or mis-punctuated) version of your business name, it could highly impact how and when it shows up on local searches. Remember that on mobile searches, GPS is used to give the user the names and addresses of the nearest businesses in the chosen category; neglecting to put in the right street number or typing the address in as a�?Drivea�? when ita��s really a�?Avenuea�? is going to cause the listing to be frustratingly incorrect.

Also, double-check your business hours, whether you accept credit cards and other information shown. Therea��s nothing more annoying for a customer than to drive over and find out that you actually close early on Fridays in the summer, despite this information not being on the listing. If you have extended or shortened hours for holidays or other occasions, go in and change them within the listing, then dona��t forget to change them back once the occasion is over.

Add Details

When you choose your category, be specific. If you sell leather shoes, dona��t just choose Apparel, for example. Also, add photos; people are more likely to be interested in a company if they can see what the stock looks like and if they see a few friendly faces of employees. Find information more on wesbite online echtgeld casino. An image of the storefront or sign gives them something to look for as they drive down the street, too. If you have a restaurant, include a menu.

Combine GMB With Other Products

If youa��re trying to boost your visibility, youa��ll need to go beyond relying only on Google My Business. Combine it with an AdWords campaign; listings on Yelp, Bing and Yahoo; and ask customers for reviews on any and all platforms youa��re using. Make sure your social media accounts, directory listings and anywhere else your business appears online all have the same information: Be sure the phone number, email address, business name spelling and business hours match to avoid confusion. You dona��t want your customers seeing conflicting information and deciding to go elsewhere.

Making the most of free products that can boost your local visibility is something every business should be doing. Take some time to check the accuracy of all of your listings and to update your GMB details on a regular basis to keep coming up in local searches.

Creative Commons image by Ronald Sarayudej

Creative Commons image by Ronald Sarayudej

If youa��ve been working from home or for someone else and youa��re ready to strike out on your own in terms of getting office space, you might feel as though youa��re ready to make a big leap. You are correct! Renting an office space is saying, a�?My business is successful, and it will continue to do well.a�? Your business is no longer something to do on the side or to make a little bit of extra money. Once you rent an office, you could be said to be a�?all in.a�? There are quite a few considerations to keep in mind as you take this big step. Here are some of them.

Are You Really Ready?

Therea��s no shame in sticking with your home office for a while longer. Remember that when you transition into a dedicated workspace outside of your home office or co-working space, your expenses will rise dramatically. Some reasons to consider postponing a move into your own office include:

  • You are working alone or with just one or two other people and space is not an issue.
  • You do not meet with clients (or you meet with them in their own offices)
  • You are not sure whether you can afford all that having your own office entails. This will include not only rent, but also utilities, snow and ice removal, and possibly extra insurance coverage.

If, on the other hand, your home office is bursting at the seams, you need a place to meet with clients or you are easily making enough of a profit to make an office affordable (or you are confident that moving into an office will raise your income level), now might be the perfect time.

Think About Practicalities

Too many times, entrepreneurs jump into a great deal without considering all of the practicalities. Location is the most important, as ita��s the least changeable. Is the office youa��re considering on a well-traveled road? Is there adequate parking? If ita��s not on the first floor, is there an elevator available? Is the building secure, both to protect your property and keep your clients and team safe, even after dark?

Also consider how your office will look to others. While the main goal is not to impress your customers, be aware that locating your office in a dangerous area of town or in a run-down building will give the impression that your business is not doing well. Think about the other businesses in the same building as your office space, as well as the decor and upkeep of the building as a whole and of your own section.

Make It What You Want

Once you have chosen an office, youa��ll be ready to consider how to lay it all out. You might consider hiring a designer, at least for a personal consultation. Think about where the desks should go, how much room and privacy each team member needs and where best to meet with your clients. Be sure to ask the landlord how you can modify your office; painting might be okay, but changing the flooring may not be. Get these details in writing so you dona��t have a problem later.

Transitioning to renting your own office space can be overwhelming, but it should be an overall positive experience as you enjoy the growth your business has had and, hopefully, will continue to have.