Over the past couple of weeks, we have talked about many different types of social media and image-sharing websites. Hopefully you have been able to take some time to decide which sites are best for you to focus on when it comes to marketing your small business. Since each site is different, we are going to go through a few hints for engaging with your followers. Some of the tips will not be applicable to every site, of course, but you will be able to get a general idea for what you should be doing (and not doing) in order to boost interest and interaction with your social media profiles.
Probably the most important thing to remember is the adage, a�?out of sight, out of mind.a�? You need to post often enough that your followers dona��t forget who you are. Now with that comes a caveat: You dona��t want to annoy people! Dona��t post a dozen videos in a row, dona��t promote yourself 20 times per day and dona��t let all of your followers know every food item you put in your mouth (unless youa��re a food blogger or a chef!).
Come up with an appropriate schedule for posting. If youa��re using Facebook, you will want to do this no more than a few times per day. If youa��re on Twitter, however, you can plan to post more often if you want to. Take a look at the site in question and notice what other are doing in terms of post frequency.
Dona��t Be Predictable
Once you have gotten your consistency strategy down pat, youa��re going to want to vary things a bit. Rotate the types of posts you put up. If you have a blog, go ahead and post links to each post as you publish them, but consider introducing one with an infographic, another with a quote, yet another with a question, and so on.
Acknowledge Your Followers
If you get new followers, go ahead and call them out! People love to be acknowledged. Also, if someone asks a question on your YouTube channel or Facebook feed, go ahead and answer it right there. Respond to comments. In short, you want to avoid giving the impression that you do not care what your followers have to say.
Provide Something of Interest
Whether ita��s a link to a shocking news story, professional advice or a contest that will earn one of your followers free services or products, make sure that most of what youa��re posting will capture the attention of your readers. Choose images carefully and do what you can to encourage responses, likes and shares/repostings.
Dona��t Forget to Network
Remember the a�?sociala�? part of social media. Have fun with it and get in touch with others! You can run a search to find people who are in the same industry as you are, who have grown up in your hometown or who have the same non-work interests. Fill out your profile and dona��t be shy about contacting others.
Also, try to develop a network of people in your area who have businesses that complement yours. For example, if you are a plumber, you might want to refer a client to an electrician at some point. Go ahead and use social media to your advantage in finding local contacts. The more people you know, the greater your chances of having more referrals rolling in.
As you can see, you can really spend a lot of time on social media! If youa��re just starting out, ita��s best to choose just one or two sites to get up and running before devoting time to more. Remember that while social media is an important part of marketing in 2015 and beyond, ita��s not the only part. Limit yourself to a certain amount of time per day or per week and make the most of it!