Video Marketing: How Can You Use It in Your Business?

Creative commons image by microbiologybytes (flickr).

Creative commons image by microbiologybytes (flickr).

You’ve probably heard that video marketing is the next big thing for businesses, and maybe you’re wondering whether it would be a good strategy for you. What would you make your videos about? Since video appeals to so many people, there are definitely ways for you to take advantage of the craze and develop a name for yourself on YouTube, Facebook, SnapChat or one of the other many platforms that support videos. Here are some tips on making the most of the opportunity, no matter what type of business you have.

How-To Videos

Chances are great that there’s something that you, as the owner of your business, know how to do that the average layperson does not. This might be using one of your products most effectively, if you sell products. It might be DIY-ing a solution to a problem that many of your customers approach you with. It might even be somewhat unrelated to the service you provide, but still something that your clients need to know how to do. You could create a how-to video that will not only bring viewers to your website (or YouTube channel or Facebook page), but will also increase your authority. All you need is someone to record you doing whatever it is you’re teaching your viewers how to do while narrating it so people can follow along at home. As a bonus, you could type up the process and include it in the video description.

Demonstrations

If you have a product or products, why not demonstrate how to use them on-screen? This can be more effective than an instruction manual for those who are more kinetically inclined and less likely to follow written instructions. It can also minimize the need for you to be constantly answering troubleshooting questions; if your customers can see what they’re doing wrong because the video is showing them how to do it right, they’re less likely toA� have trouble that would necessitate a phone call or visit. This can also be a great sales piece, as people who watch your video will see how simple and easy your product is to use.

Expert Interviews

Sure, you’re the expert on your niche, but your customers might have questions about products or services that are complementary to yours. Try interviewing local experts about what they do, too. This brings interest to your channel and makes you a friend outside of your own industry. Maybe he or she would be willing to interview you for their blog, website or video channel, too.

Whiteboard Explanation

Do you want to explain the science behind your product or service? Drawing it out on a whiteboard (you can use an actual dry-erase board and dry-erase markers) can help your viewers understand what you’re talking about. This type of video marketing is also a great idea if you want to discuss the history of your business or the different types of products or services available from your business.

Simple Entertainment

Once you have a video channel set up, keeping it lively by interspersing informative information with some entertaining stories or company-produced music videos or holiday greetings can be a great way to keep interest in your channel alive. Have fun with it! (But do remember to be appropriate and sensitive to your viewers by staying away from political or other types of controversial topics.)

Convinced yet? Video marketing can be a boon to your business if you have some ideas on how to create a good handful of videos for your chosen platform. With any luck, they’ll get passed around and you’ll see an increase in your bottom line.